How AfriSellers Works
Africa's leading B2B marketplace connecting buyers and sellers across the continent. Follow the steps below to get started.
Step-by-Step Guides
Click a guide below, then follow each step to understand how the platform works for you.
How to Buy on AfriSellers
Step
1
Create your buyer account
Buyer registration is free.
Step
2
Browse products & suppliers
Use region filters to find nearby suppliers.
Step
3
Send an RFQ
More detail usually means faster and better quotes.
Step
4
Compare offers
Ask about delivery lead time, Incoterms, and payment terms.
Step
5
Confirm and track your order
Keep communication inside AfriSellers for a clear record.
Sourcing Smarter with RFQs
Write stronger RFQs so suppliers respond faster with accurate pricing.
Step
1
Define your requirement
Clear requirements reduce back-and-forth.
Step
2
Select matching suppliers
Prefer verified businesses for higher response quality.
Step
3
Include commercial details
Budget ranges help suppliers quote realistically.
Step
4
Shortlist and negotiate
Always confirm final terms in writing on the platform.
How to Sell on AfriSellers
Set up your store, get verified, list products, and convert buyer inquiries into orders.
Step
1
Register as a vendor
Use your real business name and country.
Step
2
Complete your business profile
Profiles with logos and clear descriptions get more inquiries.
Step
3
Submit for verification
Prepare registration documents before submitting.
Step
4
List high-quality products
Clear photos and realistic MOQs improve conversion.
Step
5
Respond to RFQs quickly
Fast responses win more deals.
Optimize Your Product Listings
Create listings that rank better in search and convert more buyer views into RFQs.
Step
1
Use clear product titles
Avoid vague titles like “Best quality item”.
Step
2
Upload professional photos
First image is your marketplace thumbnail.
Step
3
Write a buyer-focused description
Add MOQ and lead time early in the description.
Step
4
Set transparent pricing
Transparent pricing builds trust and reduces negotiation time.
How AfriSellers Agents Work
Refer vendors, grow your network, and earn commission on platform activity.
Step
1
Apply to become an agent
Local networks with active businesses are prioritized.
Step
2
Get approved
Keep contact details accurate for faster follow-up.
Step
3
Choose your package
You can upgrade as your network expands.
Step
4
Refer vendors with your link
Support vendors through onboarding to improve activation.
Step
5
Track earnings
Review performance weekly to focus on high-converting regions.
Welcome to AfriSellers
AfriSellers is Africa's B2B marketplace for sourcing, selling, and growing trade partnerships across the continent.
Step
1
Create your free account
Complete your profile early — verified businesses get more trust.
Step
2
Choose your role
You can upgrade your role later from your dashboard.
Step
3
Explore the marketplace
Filter by country to discover local suppliers near you.
Step
4
Get help anytime
Search Help Center with keywords like RFQ, verification, or commission.
Payments & Trade Protection
Understand how AfriSellers helps protect both sides during commercial transactions.
Step
1
Agree commercial terms clearly
Put final terms in the order conversation.
Step
2
Use platform workflows
Avoid moving sensitive deal details off-platform too early.
Step
3
Confirm delivery milestones
Report issues immediately with photos and order references.
Step
4
Escalate disputes early
Early escalation protects both buyer and seller.
Secure Your AfriSellers Account
Protect your business account with strong credentials and safe daily habits.
Step
1
Use a strong unique password
A password manager makes this easy.
Step
2
Keep business contacts updated
Outdated contacts delay support and verification.
Step
3
Review team access regularly
Limit admin rights to trusted operators only.
Step
4
Watch for phishing
Open AfriSellers from the official website, not unknown links.
Frequently Asked Questions
Can't find your answer here? Visit Help Center
AfriSellers is Africa's leading B2B marketplace connecting buyers and suppliers across the continent. We help businesses source products, find trading partners, and grow internationally.
AfriSellers operates across all 54 African countries. Suppliers from Rwanda, Kenya, Nigeria, Ghana, South Africa, Ethiopia, Egypt and many more are active on the platform.
Buyers can join and browse for free. Sellers have access to a free starter plan as well as premium membership plans with additional features like product boosting and priority support.
Yes. AfriSellers uses industry-standard encryption and security protocols. We never sell your personal or business data to third parties.
Find a product, click Send Inquiry, and complete the RFQ form with quantity, specifications, and delivery location. The supplier responds with pricing.
Yes. Send RFQs to multiple suppliers and compare quotes before deciding.
Use AfriSellers workflows and confirm delivery milestones carefully. Keep negotiation and order records on the platform.
Use Browse by Region on the homepage, or filter by country in marketplace search.
Admin verification typically takes 24 to 48 hours when your business profile and documents are complete.
After verification, open Vendor Dashboard → Products → Add New Product. Add photos, description, pricing, and MOQ.
AfriSellers offers starter and premium plans with features such as product boosting, featured listings, and priority support.
Yes. Product limits depend on your membership plan. Premium plans allow more listings.
An AfriSellers Agent refers vendors to the platform and earns commission based on referred vendor activity.
Commission rates depend on your agent package. Check current packages for exact percentages.
Commissions are calculated periodically and paid to your registered payout method, subject to minimum thresholds.
You can register as a vendor if you are:
1. A company
2. A cooperative
3. A farmer or farm group
4. A manufacturer
5. A wholesaler
6. An exporter
7. A supplier
A service provider connected to trade or business
No. AfriSellers does not directly sell your products. The platform helps your company gain visibility, receive inquiries, and connect with potential buyers. The vendor remains responsible for pricing, communication, negotiation, delivery, and final sales.
You may need:
1. Company or business name
2. Contact person name
3. Phone number
4. Email address
5. Business location
6. Product or service category
7. Company description
8. Product photos
9. Product price or price range
10. Business registration document, if available
11. Social media links, if available
Listing your products helps your company:
1. Become visible online
2. Reach more buyers
3. Build a professional company profile
4. Promote products beyond your local area
5. Receive buyer inquiries
6. Improve brand awareness
Appear in categories, search, and promotional sections
Yes. AfriSellers is made for both small and large businesses. Small vendors, farmers, and cooperatives can use the platform to start building online visibility.
Yes. Exporters can join and list their products for regional and international visibility. AfriSellers can help exporters present their products professionally to buyers, importers, and sourcing agents.
Yes. The number of products you can upload may depend on your membership plan. Higher membership levels may allow more product listings and more visibility features.
You can list products such as:
Agriculture products
Food and beverages
Manufactured products
Construction materials
Fashion and textiles
Beauty and personal care products
Industrial supplies
Handmade products
Export products
Wholesale products
The vendor dashboard is your control panel where you can:
1. Edit your company profile
2. Add or update products
3. View inquiries
4. Manage messages
5. Check product performance
6. Manage membership
7. Request promotional services
RFQ means “Request for Quotation.” A buyer can send a request asking for price, quantity, delivery terms, and product details. Vendors can respond with their quotation.
Buyers can contact vendors through inquiry forms, messages, phone, email, or other contact options shown on the vendor profile.
No. AfriSellers helps with visibility, marketing, and buyer connection. Sales depend on product quality, price, communication, availability, trust, and vendor follow-up.
Use:
1. Clear company name
2. Professional logo
3. Good product photos
4. Detailed product descriptions
5. Correct prices or price range
6. Business location
7. Contact details
8. Certifications, if available
9. Fast response to buyer messages
Yes. Depending on the plan or service package, AfriSellers may support vendors with social media visibility, posts, promotional content, product highlights, and company branding.
A verified vendor is a business whose information has been checked by AfriSellers. Verification can help build trust with buyers.
You may need to provide:
1. Business registration document
2. Valid contact information
3. Business location
4. Product or service details
5. Owner or manager identification, if required
6. Proof of business activity
Yes. Vendors can update product names, prices, photos, descriptions, stock information, and other details from the dashboard.
Membership plans are service levels that give vendors access to different features. For example:
Free Trial
Basic Vendor Plan
Professional Vendor Plan
Premium Visibility Plan
Each plan may include different product limits, visibility options, support level, and marketing tools.
Yes. AfriSellers can offer a free trial to help vendors test the platform before choosing a paid membership.
After the free trial, the vendor can choose a membership plan to continue using the full platform features and visibility services.
Yes. Vendors may be able to buy sponsored placements such as:
Homepage banner
Featured product
Category promotion
Country or regional visibility
Newsletter promotion
Social media promotion
Article stories
Product visibility means how easily buyers can find your product on AfriSellers through search, categories, homepage sections, regional pages, or promotional areas.
AfriSellers can help vendors improve:
1. Company profile presentation
2. Product descriptions
3. Product images
4. Online visibility
5. Marketing message
6. Social media content
7. Buyer trust
Yes. AfriSellers is designed to help African vendors become visible to local, regional, and international buyers.
This depends on the platform setup and service availability. In many cases, vendors and buyers may agree directly on payment, delivery, and terms. AfriSellers may later support integrated payment options and payment monitoring.
The vendor is responsible for delivery, shipping, and logistics unless another agreement is made with the buyer or a logistics partner.
You should:
Reply quickly
Confirm product availability
Send correct price
Explain the minimum order quantity
Share delivery options
Provide professional communication
Keep records of the conversation
Yes. Vendors do not need their own website. AfriSellers gives vendors a digital company profile that works like an online business page.
Yes. AfriSellers can guide vendors step by step and may provide agent support to help with registration, product listing, and profile setup.
An AfriSellers agent is a trained person who helps vendors register, upload products, manage profiles, and understand how to use the platform.
Yes. With vendor permission, an agent can help manage product listings, updates, promotions, and basic reporting.
Vendors can contact AfriSellers support via the official website, email, phone, WhatsApp, or the support form, depending on the contact options available.
Ready to get started?
Join thousands of African businesses already trading on AfriSellers.